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Mcdonalds History Essay Ideas

McDonald’s Essay Examples

How business works

Introduction In this assignment I will be producing a case study on large/medium sided businesses, showing of how business works. My chosen company is McDonalds. The following will be including in my case study: * A description of what the business does, its aims and objectives. * A description of the purposes and activities of… View Article

The recruitment and retention process and documentation process in McDonalds

Introduction I will be describing the recruitment and retention process and documentation process in McDonalds. I will be analysing the process in which McDonalds recruit staff into the business. I will also be identifying the ways that McDonald holds onto their staff so that the staff can become trusted loyal people toward the company. I… View Article

Classify the business according to its ownership – McDonalds

The business I have decided to choose for this assignment is McDonald’s. McDonald’s ownership is a franchise. McDonald is a large business with more than 30,000 restaurants in over 100 countries, serving more than 38 million people each day. * Overseas comparisons indicate that franchising is the fastest growing form of retailing and McDonald has… View Article

Investigating the effectiveness of human resource management

A) Terms of Reference On the 1st of October 2003, the management department requested a report written investigating the effectiveness of human resource management at McDonald’s Restaurants Limited, and how this operation helps the organisation achieve their strategic aims. The report was to be submitted on the 9th December 2003. B) Executive summary McDonalds has… View Article

McDonald’s Questions

Q. 2. [a] (i) What is meant be the term ‘on the job training’? (2 marks) Q. 2. [a] (ii) Briefly explain two reasons why training might be important to McDonald’s. (4 marks) Q. 2. [b] With reference to motivational theory, outline two ways in which McDonald’s attempts to motivate its employees. (6 marks) Q…. View Article

The production at McDonalds

I am writing to apply for the position of manager of my local branch of McDonalds in East Croydon. The following report highlights how I would improve the productivity at the McDonalds in East Croydon. In my opinion, I believe that there are three main ways that the production at McDonalds can be improved. Improving… View Article

Segmenting customers at McDonalds

McDonalds has got customers of age difference between 5-80. Donalds tries to attract each age group in different ways. It attracts the very young children with the toys that they give away with a happy meal, and with Ronald McDonald. E. g. a child gets picked up from school that is hungry. The first place… View Article

Brand Sense/Marketing: McDonald’s Hamburgers

Figure 1 This figure illustrates how McDonald’s hamburger is presented to the public. The picture looks so appealing enough to make people crave to taste how it is like when combining the fresh and nutritious ingredients together. The picture alone tells that the food is very delicious by its look, that it produces enchanting smell;… View Article

McDonald’s Restaurant

In 1984 a former security guard killed twenty-one people in what was known as the McDonald’s Restaurant Massacre. It was the worst killing by a single shooter in history until later. SWAT Officer Charles Foster, standing atop a post office a block away from the scene, fire one shot that killed the perpetrator a little… View Article

Hunger in America

Early this year, the talent search reality show American Idol used the popularity of its program to bring to light a problem that most Americans did not realize existed until that point in time. The show presented us with the harsh reality that, although America is the last remaining super power and has the most… View Article

Pizza Hut vs Mcdonalds

In 1958, Frank and Dan Carney had an idea for a great local pizza restaurant in Wichita Kansas. The small 25 seat restaurant only had room for 9 letters on the sign… the building looked like a hut… so ‘Pizza Hut’ was born! Fifteen years later, they opened the first UK restaurant and since then… View Article

Mcdonalds Operating Strategy

Introduction McDonald? ¦s, first started by Ray Krov, is now one of the most popular fast food restaurants across the world. They proudly serve more than 46 million customers in 59 different countries and have more than 30,000 different locations domestically and internationally (Food Service). The fast food industry is booming at a rapid rate,… View Article

Kfc vs Mcd

In the past few months, the fast-food restaurant chains have taken jabs at each other, offering similar dishes, matching prices and opening restaurants in close proximity. KFC, which primarily serves chicken, has taken aim at its burger rival with some of its own burgers called Zingers. For customers who prefer chicken inside buns, there is… View Article

This essay gives a brief description of Mcdonald’s

Training at McDonalds is an integral part of the company’s management program. In fact, McDonalds regards management training as so important that they actually created “Hamburger University” wherein managers and possible franchisees learn “The Basics of McDonald’s Operations”. Hamburger University was created by McDonalds Corporation in order to instruct their employees or personnel employed by… View Article

Mcdonald’s: Serving Fast Food

Ray Kroc opened the first McDonald’s restaurant in 1955. He offered a limited menu of high quality, moderately priced food served fast in spotless surroundings. McDonald’s QSC&V (Quality, Service, Cleanliness, and Value) was a hit. The chain expanded into every state in nation. By 1983, it had over 6000 restaurants in United States. In 1967,… View Article

McDonald’s

There are many fast food restaurants in the world, but only one is number one. McDonald’s has been consistently at the very top of all fast food chains for a very long time. What makes McDonald’s the best is the food they serve, and their family-like atmosphere that draws billions of people to its various locations all around the world. For people who love to go to McDonald’s often, there may be a lot of questions as to how this fast food king began, and the history of it is actually quite an interesting story that anyone that ears there is going to want to know about.

The History of McDonald’s

In 1902, a baby named Ray Kroc was born, and no one knew at that time, that one day he would change the face of the fast food industry. Ray Kroc joined the Red Cross as an ambulance driver to help the war effort and after it was over, he had a variety of different jobs including being a paper cup sales man, and also sold multi-mixers. One day, Kroc received an order for eight mixers, which surprised him, so he went to investigate who placed this large order. Heading to San Bernardino, Kroc discovered the order came from a restaurant owned by a pair of brothers named Dick and Mac McDonald. Kroc spoke to the brothers, and was quite surprised how two men could run a restaurant so efficiently, and pitched the idea of opening them all over the United States. In 1955, Kroc created the McDonald’s Corporation, and five years later, he bought the rights to the name and a franchise was born!

What made McDonald’s so successful was the philosophy Ray Kroc developed, which was food that is over the highest quality, a specific order of food preparation, making sure that every McDonald’s location maintains high standards of cleanliness, and the last principle Kroc created was value. To ensure that these standards are kept up, Ray Kroc created Hamburger University in 1961. At Hamburger University, franchise owners learn how to run each franchise location successfully, and as of this day, over 80 thousand people have graduated from the program.

Ray Kroc worked at McDonald’s until 1984, when the 82-year-old man ended up having to be in a wheelchair, and died soon after. However, though Ray Kroc is gone, his legacy lives on in every McDonald’s location.

McDonald’s has on its sign that billions have been served, and since Ray Kroc took it over in the late 50s, that statement is true. Even today, McDonald’s is the number one fast food franchise, and the reason why is because Ray Kroc wanted his restaurant to be run according to a set of standards that had four principles, which are high quality food, quality service, cleanliness, and value. Though Ray Kroc died in 1984, his legacy will always remain as long as McDonald’s continues to serve the food it is famous for.

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