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Advertisement Essay Ielts Band

IELTS Writing Task 2 essay with model answer

You should spend about 40 minutes on this task. Write about the following topic

Some people say that advertising encourages us to buy things we don't really need. Others say that advertisements tells us about new products that may improve our lives. Which viewpoint do you agree with?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

Model Answer:

In today's world advertisement has become a significant tool for marketing a product. While some argue that advertisement increases awareness about products that may improve our lives, others are of the opinion that advertisement induces people to buy unnecessary things. I strongly believe that the latter is more correct, as will  be explained.

To promote a product, companies generally propogate only the brighter side of it, thus providing an incomplete picture of the product. When only positive aspect are known, there is an inclination to buy that product, thus, we end up purchasing something which is not required. One example is about herbal products and weight loss. A data published by the magazine "India Today," the use of herbal products to reduce weight has seen significant increase in the recent years, whereas the health experts are of the opinion that weight can only be controlled through proper diet and exercise. Many of my friends who used such medicines have later repented their choice.

Moreover, children are easily attracted by advertisements. Nowadays, most of the teenagers like to own a smart phone which is a result of mass advertisement. Recently a school in UK banned children from using mobile phone inside school premises, as cellphones were the major cause of distraction which affected their studies.

However, there can be advertisements of certain products which are really of great value but the consumer needs to do proper research. In a nutshell, it can be said that an advertisement creates an impression on consumer's mind and people end up buying an undesired products. Thus, a thorough research before buying is awfully needed.


Total Words: 350

Task Achievement: 8

Coherence & Cohesion: 8

Lexical resources: 7

Grammar: 7

Overall Score: Band 7.5

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Tags: model answerwriting task 2

IELTS essay topic

Nowadays there are more and more advertisements. Some people think that they have a negative influence on people, and therefore should be restricted.

Do you agree or disagree?

Sample essay

People have been debating the positive and negative aspects of advertising for a while. Some people believe that advertisements must be banned because they have negative impacts on our lives. Others including I disagree with them. My actual observation of life has convinced me of the positive aspects of advertising. In this essay, I shall explain my point of view by analyzing both sides of the argument.

First of all, advertisements educate people and expand their knowledge. From commercials we hear about new products which can solve many of the problems we face in our everyday life. My opinion was echoed by Naomi Miller, Chairwoman of the education department at Hunter University. In an article that she published, Professor Miller describes a study of 181 families. Some of them watched advertisements, while others did not. The study showed that there was a 95% increase in productivity in the first group because they were aware of the new products in the market and used appliances like dishwashers to improve their productivity and efficiency.

Admittedly, despite all the reasonable evidence in favour of advertisements, some people argue that they influence people negatively and therefore should be restricted. Firstly, they claim that some advertisements market fake products. They are also concerned about the consequences of using fake products. Of course, these concerns sound convincing and stand to reason. However, if consumers exercise caution, they can avoid falling prey to false claims made by advertisers. After all, nobody is supposed to believe all that they see or hear in commercials.

In conclusion, while there are strong arguments on both sides of the case, my personal opinion is that without advertisements we would not be aware of the new products and innovations in the market. That’s why I would strongly recommend advertising and disagree with their restriction.



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